E-commerce website (web shop): guide and cost 2026

Online sales in Serbia grow every year, so building a web shop is an increasingly common request. This guide explains what e-commerce development includes, which features you need, and how much it costs in 2026.

What e-commerce development includes

• Product catalog with categories and filters
• Cart and checkout flow
• Online payments (cards, instant payment, cash on delivery)
• Inventory and order management
• Admin panel to add products yourself
• Courier/shipping integration

How much a web shop costs

What each package includes and how long it takes is on the e-commerce development page. Market ranges for other kinds of site are in the website cost guide.

Features of a good web shop

• Fast loading and mobile optimization
• SEO so products rank on Google
• Clear product photos and descriptions
• Secure payments and SSL
• Simple checkout in a few clicks

WooCommerce, Shopify or custom?

For most stores WooCommerce (WordPress) offers the best value. Shopify is quick to launch with a monthly subscription, while custom makes sense for large catalogs and specific processes. We advise which is most cost-effective for your range.