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E-commerce website (web shop) — guide and cost 2026
June 9, 2026 · Father of Web
Online sales in Serbia grow every year, so building a web shop is an increasingly common request. This guide explains what e-commerce development includes, which features you need, and how much it costs in 2026.
What e-commerce development includes
- •Product catalog with categories and filters
- •Cart and checkout flow
- •Online payments (cards, instant payment, cash on delivery)
- •Inventory and order management
- •Admin panel to add products yourself
- •Courier/shipping integration
How much a web shop costs
| Store type | Typical price |
|---|---|
| Simple store | €1,000 – €2,000 |
| Mid-size store (many categories) | €2,000 – €3,500 |
| Large / custom store | €3,500 and up |
Features of a good web shop
- •Fast loading and mobile optimization
- •SEO so products rank on Google
- •Clear product photos and descriptions
- •Secure payments and SSL
- •Simple checkout in a few clicks
WooCommerce, Shopify or custom?
For most stores WooCommerce (WordPress) offers the best value. Shopify is quick to launch with a monthly subscription, while custom makes sense for large catalogs and specific processes. We advise which is most cost-effective for your range.