SEO
Free site check
SEO services: what the work actually involves
Technical SEO
Whether Google can read and index the site at all: URL structure, canonicals, sitemap, structured data and load speed. This comes first, because content on a page the crawler cannot see returns nothing.
On-page optimisation
Titles and meta descriptions that match what people search for, a clear heading hierarchy, internal linking and pages that are not thin. The usual problem is not too little text but text that answers the wrong question.
Content for real searches
We look at what your clients actually search for in Search Console before writing anything. One page built for a specific intent beats ten general ones.
Local SEO
For searches that carry a city name: Google Business Profile, consistent business details everywhere they appear, and pages that answer local intent. This is usually where a difference shows fastest.
Link profile
A review of who already mentions you and which links are worth claiming or correcting. No bought links, because that risk lands on the client, not the agency.
Measurement
Positions, impressions and clicks from your own Search Console, with a baseline taken before the work starts. The numbers come from Google, not from a spreadsheet of ours.
How we run SEO
Audit
We look at how Google reads the site, what is indexed and what is not, which searches you already appear for and where the biggest losses are. If you have Search Console, we start from your real data.
Priorities and quote
Findings are ordered by what they are worth, not by how easy they are to explain. You get a quote for exactly that work and an estimate of how long it takes.
The work
Technical fixes first, because nothing else lands without them, then pages and content, then local signals and links. Every change is logged, so you know what changed and why.
Measurement
Positions, impressions and clicks compared against the baseline taken before the work began, from your own Search Console. What did not move is shown as plainly as what did.
What good SEO changes
Traffic that outlives the budget
Ads stop the moment payment stops. An organic position stays after it.
Found in the right places
Searches carrying a city name show clear buying intent and face less competition than general terms.
A result that compounds
A page that ranks still works a year later. That is why SEO is an investment rather than a monthly cost with nothing left over.
Trust before the click
An organic result carries different trust than a "sponsored" label, particularly when someone is searching for a service.
Why run SEO with us
An audit before a quote
We do not price the work before seeing the site. A site that needs its titles fixed and a site Google is not indexing are not the same job, so they do not carry the same price.
No promised positions
Nobody can guarantee first place, including us. Anyone who does is not controlling Google, only your expectations. You get a list of what is being done and the measurement of whether it worked.
The same approach we use on our own site
This site is optimised by the same process: structured data, hreflang, sitemap, Core Web Vitals and measurement through Search Console. You are welcome to read the source.
Your accounts stay yours
Search Console, analytics and the Google Business Profile go in your name. When the engagement ends, the data and its history stay with you.